The Lost University Resort
Year
'20–'21
Client
JW Marriott Phu Quoc Emerald Bay Resort and Spa
Service
Brand & Marketing Design
JW Marriott Phu Quoc Emerald Bay Resort and Spa is a luxury resort where storytelling, design, and guest experience come together in a highly curated environment.
© JW Marriott Phu Quoc Emerald Bay Resort and Spa
Concept
Inspired by the resort’s fictional “Lamarck University” narrative, the design approach blends heritage, imagination, and luxury. Each visual element supports a cohesive story-driven brand world rooted in elegance and detail.
Scope
Developed high-end marketing collateral, campaign visuals, and promotional materials across print and digital. Ensured consistency with Marriott’s luxury standards while supporting brand positioning and guest experience initiatives.
Curious Minds